BRdata Analytics
Put Your Data To Work
Put Your Data To Work!
Items
Trends (via NGA Independent Insights)
- Identify national, regional sales trends by Category or Item
- Benchmark your store against peers
- Spot opportunities for potential price changes
- Trends also by urban/rural, area population, and state
Demand Pricing
- Provides optimal prices for the Category as a whole, including halo effects and cannibalization
- Adjusts for:
- Holidays
- Seasonal trends
- LinkCodes
- In-Category competitor prices
- Ad and TPR prices
- Uses industry data and your historical data to find best price for Items at each Store
- Real-time, what-if predictions
- Optimize for Revenue or Margin
- Explain any individual price recommendation to user
- Incorporate competitor prices into model
Sales and Inventory
Demand Forecasting
- Predicted quantity sold, revenue, and gross margin
- Track if you’re on target for the month
- Cuts benchmark prediction error in half
Customers
Predict Lost Customers
- Quadruple your odds of reaching a Lost Customer before they shop somewhere else
Customer Personalization
- Deliver the right deal to the right customer at the right time
- Use experiments to identify the most effective campaigns in your budget
Other Products
Discover more ways BRdata can support your retail operation with our full range of innovative products.
BRdata Analytics
Identify national, regional sales trends by Category or Item - Benchmark your store against peers
Reach your customers before, during, and after they shop with a branded consumer app.
BRdata E-Commerce
BRdata E-Commerce empowers you, the retailer, to promote your brand through your website and consumer app.
BRdata Loyalty
Reward your loyal customers with personalized, targeted deals while gaining valuable insights into their purchasing behavior.